The Advertising Spin

McDonald's Ad

Often stuck on cliche, we miss appreciating the rewards that come bundled with the challenges. As usual, the US businesses break the norm and set up a new trend of advertising. Their new 'audacious' communication model inches on faith that their customers will hold on to get the complete message. Of course, presently, the giant players like McDonald and Amazon mainly are going courageous on this experiment or we can say that we are primarily noticing them. US companies are customer centric and such ads or initiatives are the ways to assert their trust on their business philosophy, offerings, and customer loyalty. These brands aim to demonstrate that their buyers understand the company's vision and will gather the underlying intent. They go on to show their 'we know our customers' faith that the customers will hold on until the end of the message. This litmus test has far reaching impact on endorsing a brand's strength.  In August and October 2016, Amazon experimented even in the rigid and difficult market like India. Their video insisted that the online marketplace can deliver gifts but happiness only you can deliver by being present on festivals and the occasions that matter. So, order your gifts from Amazon, but do visit the people you love and who love you. As a content strategy & marketing professional, I find this pure stunning and brilliant. This advertising surely adds another impressive dimension to the brand equity case studies.

Often stuck on cliche, we miss appreciating the rewards that come bundled with the challenges. As usual, the US businesses break the norm and set up a new trend of advertising. Their new 'audacious' communication model inches on faith that their customers will hold on to get the complete message. Of course, presently, the giant players like McDonald and Amazon mainly are going courageous on this experiment or we can say that we are primarily noticing them.

US companies are customer centric and such ads or initiatives are the ways to assert their trust on their business philosophy, offerings, and customer loyalty. These brands aim to demonstrate that their buyers understand the company's vision and will gather the underlying intent. They go on to show their 'we know our customers' faith that the customers will hold on until the end of the message. This litmus test has far reaching impact on endorsing a brand's strength. 

In August and October 2016, Amazon experimented even in the rigid and difficult market like India. Their video insisted that the online marketplace can deliver gifts but happiness only you can deliver by being present on festivals and the occasions that matter. So, order your gifts from Amazon, but do visit the people you love and who love you. As a content strategy & marketing professional, I find this pure stunning and brilliant. This advertising surely adds another impressive dimension to the brand equity case studies.