How Content Marketing Services Help Get More Customers?

Quora Question: How can content marketing services help you get more customers?

Tools of Content Strategy

Content strategy is a field that goes far & wide in its type and reach. It depends on numerous factors and striking their right mix. Still, I will try to give you a broad overview. Content marketing is a long term strategy, focusing more on building brand awareness & loyalty through customer engagement and relationship building thereof. It dwells on conveying information ‘useful’ for the target market, while staying aligned to your business’ objectives. The effectiveness is further contingent on why, how, when, and where to convey it, in that order. The answers to these lie on your customer’s information accessing pattern, like time, type of info. browsed, medium (mobile/web), platform (blog, social media, etc), etc. Demographics help categorize the customers more specifically. Basically, to answer ‘how’ content marketing helps get more customers, so I reiterate, while benefiting your business goal, your content must ‘address’ some need of your customer, expressed or hinted for ideally within first 7 words, irrespective of the medium/vehicle involved. Thats round 1. The effectiveness of round 2 and further of content marketing depends on how well your product/services measure up to the promise the round 1 of your content made. (https://www.quora.com/How-can-content-marketing-services-help-you-get-more-customers/answer/Rakhi-Sinha-16)

How Visual Content Marketing is Better Than Text?

Quora Question: How is visual based content marketing taking over text based content marketing?

My Answer: Visual content is quick, interesting, and more impacting to convey a concept. The reason being brain responds better to graphics. Thats the reason for GUIs even. And now, videos have taken the visual marketing to an altogether different level. So, hands down, for customer engagement visuals are way more effective. But yeah as Subhashini has stated, the Google algorithm still aligns better with text. Therefore, putting a line or two as video/graphic description with hash tags helps, currently. (https://www.quora.com/How-is-visual-based-content-marketing-taking-over-text-based-content-marketing/answer/Rakhi-Sinha-16)

The Theory of Glitter

The backbone of content strategy is understanding the audience's psyche. Some tips come in real handy when devising a communication plan or product designing. One of these is the human logic of glitter and the underlying Product Designing philosophy: 'We are attracted to shiny objects because of our inbuilt desire for water' -A scientific study published in DailyMail, UK, January 01, 2014

All that goes behind Content Strategy! :)

I can vouch for this!

How Money Moves in Businesses

The route to money is never straight. That's exactly how businesses work. When you talk of business strategy, networking, Growth, THAT'S Wat it means. Apply it to most success stories and you will be able to visualise & understand.

As received on Watsapp:

'The marketing director of Nescafe manages to arrange a meeting with the Pope at the Vatican.

After receiving the papal blessing, the Nescafe official

whispers, "Your Eminence, I have some business to discuss. We at Nescafe have an offer for you. Nescafe is prepared to donate $100 million to the holy church, if you change the Lord's Prayer from 'Give us this day our daily bread' to 'Give us this day our daily coffee'." 

The Pope looks outraged and thunders, "That is impossible. The Prayer is the word of the Lord and it must not be changed."

"Well," says the Nescafe man somewhat chastened, "We anticipated your reluctance. For this reason, and the importance of the Lord's prayer to all Catholics, we will increase our offer to $300 million. All we require is that you change the Lord's Prayer from 'Give us this day our daily bread' to 'Give us this day our daily coffee'."

Again, even more sternly, the Pope replies, "That, my son, is impossible. For the prayer is the word of the Lord and it must not be changed." 

Finally, the Nescafe director says, "Your Holiness, we at Nescafe respect your adherence to your faith, we realise that tradition is essential to your beliefs, we fully understand the importance of the word of the Lord ... but we do have one final offer.

Please discuss it with your cardinals. We will donate $500 million to the great Catholic church if you would only change the Lord's

Prayer from 'Give us this day our daily bread' to 'Give us this day our daily coffee'. Please, please consider it." And he leaves.

The next day the Pope convenes the College of Cardinals. "There

is some Good news," he announces, "and some bad news... The good news is, he continues to a hushed assembly, 'that the 

Church will get $500 million."

"And what is the bad news, your Holiness?" asks a Cardinal.

"Sadly" says the Pope, "We are losing the Britannia account!"

August - An Entrepreneurial Shot!

'August,' a movie worth every minute. Every mind will interpret with its own core. Relevant for present day startup entities - entrepreneurs, investors, dream, and the 'actual' systems in place.